• Add texture to your traffic
  • True traffic measurement
  • Optimize staff

In-Store Marketing

In-Store Marketing
  • The in-store journey – start to finish
  • Optimize window and displays effectiveness
  • Smarter mobile marketing

Operations

  • Benchmark your stores
  • A ‘virtual’ view into store
  • Direction mapping
  • Optimize fitting rooms

Loss Provision

loss provision
  • Investigate pinpoint video and POS
  • Save time on investigations
  • Remotely investigate
  • Identify risk early

Ominichannel

ominichannel
  • Map activity offline to online
  • Online activity in the store
  • Understand the full shopper journey

Traffic 2.0

Advanced People Counter Solution

Add texture to your traffic

txture

Go beyond basic traffic counting by leveraging data from Wi-Fi enabled smartphones. Get powerful insights such as visit duration, unique traffic, pass-by traffic, visit frequency, and entrance path analytics.

True traffic measurement

Aurora

Automatically exclude store staff from traffic counting and key KPI metrics. Isolate employee paths to create complete interaction analysis of shoppers and sales associates.

Optimize Staff

Optimize Staff

dentify traffic cycles across the day, week, or year. Align staff and customer-to-staff ratio to traffic power hours by integrating workforce management with traffic counting data.

Merchandising

The right product in the right place at the right time

Gain merchandising insights

Gain merchandising insights

Integrate collections, launch and promotional calendars to easily understand the performance of each event and its’ ultimate impact on conversion and Average Transaction Value (ATV). Understand the full impact of training initiatives, visual merchandising and product decisions.

View observation snapshots

View observation snapshots

Automate visual merchandising compliance while reducing unproductive travel expenses by up to 50%. Use frequent high-resolution snapshots to provide a detailed view of product and asset placement. Instantly resolve operational and merchandising issues remotely. Low bandwidth required.

Know where your shoppers go

Where to Go

nstantly visualize which direction your shoppers go after entering your store – left, center, or right. Understand how in-store employee behavior, marketing campaigns and promotions guide the shopper journey.

Visualize shopper movement throughout the entire store

Store Shopper Movement

hrough multicamera kinetic mapping, understand how product placement impacts shopper movement and investigate further as needed. Determine if staff is servicing the highest traffic areas, and if the product assortment is receiving the highest exposure and engagement. Test and measure different merchandising initiatives and instantly visualize on a store floor plan.

Understand zone behavior

Understand zone behavior

Identify specific zones in-store and understand dwell behavior, exposure and engagement rates. Test and measure different areas and/or fixtures to determine the optimal merchandising strategies.

Ensure window displays are effective.

Ensure window displays are effective

Understand how window displays are performing and define merchandising strategies accordingly. Use capture rate to reveal if window displays, visual merchandise and specific product are bringing shoppers into your store.

500+

Brands

Leading Brands Innovated with Retailnext

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