Nike House of Innovation 001 Shanghai

Nike House of Innovation

Nike HOI Shanghai

The new store concept is a peek behind the curtain of Nike’s biggest innovation moments, matched with personalized and digitally-connected shopping journeys. Nike unveiled Shanghai 001 — the first House of Innovation, with a New York City concept store to follow in fall of 2018 — as a cross-category, consumer-focused experience with four levels, 41,150 square feet and located in the world-famous Nanjing East Road shopping district. This Store raise the stake of Digital shop and New Smart Retail? Then What’s the difference?

Digital Connected Immersive Experience

Nike has innumerable other stores that do a great job of selling, but the HOI was meant to peel back hidden layers, prioritise purpose, and build community linked to its immediate locality. To take the ambitious HOI concept to the next level, we feel Nike could be even braver and show less product, in order to focus on the immersive, creative elements that make this store truly special.

Community Connected Shanghai Exclusive Product

Nike has innumerable other stores that do a great job of selling, but the HOI was meant to peel back hidden layers, prioritise purpose, and build community linked to its immediate locality. To take the ambitious HOI concept to the next level, we feel Nike could be even braver and show less product, in order to focus on the immersive, creative elements that make this store truly special.

Nike Exclusive product

exclusive product

Unparalleled Personal Customizing

Through advanced or in-store bookings, the top floor Nike Expert Studio gives NikePlus members unrivaled access to gear up, get styled and get matched with exclusive and personalized product picks in private sessions with Nike Shanghai’s most highly-trained store athletes.

Nike Customizing centre

Customization in store

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