What Is Smart Retail?
Smart retail is next generation retail that leverage latest IoT & AI Technologies to deliver better, faster, safer and smarter shopping experience.
Customer shall be in touch on all channel, in store, on web, on mobile or by phone. Unified experience should be deliver cross channel.
Leads generation, search and evaluation, engage, purchase, fulfillment, review and referral, each step will be considered.
In-store marketing, digital operation and analysis system is most cost effective because majority business happen here. “digitalize 3P” (product, people, process) is infrastructure of omini-channel sales and marketing.
The most important is to close engaged with customer and deliver better experience, choose the right technology for each touch point and all device should be connected.